How to Get Sales on Shopify (2025): Boost Your Sells 50% Now

Starting a Shopify business is an exciting journey, but once the store is up and running, you might find the orders aren’t coming in as fast or as frequently as you had hoped. The key question becomes: how do you get more sales on Shopify?

You’ve taken the first important step by launching, but now it’s time to focus on optimizing your store for better performance, more orders, and, ultimately, higher profits. Hello, I am Likhon Hussain.

In this post, I will walk through some highly effective strategies used by successful Shopify stores to boost sales and build customer loyalty. You’ll learn how to create a better user experience, gain credibility, and automate key tasks—so let’s get started.

Why Gaining Sales on Shopify Can Be a Challenge

Many new Shopify store owners face the struggle of limited sales, especially at the beginning. After putting in time and effort to set up your storefront, it can be frustrating when customers don’t seem to be converting.

This is a common struggle, but the good news is that it’s fixable. A key truth in e-commerce is that a store is only as successful as its ability to drive traffic and convert visitors into customers.

The goal is not just getting people to visit your site, but keeping them engaged and leading them toward a purchase. Whether you’re a seasoned entrepreneur or someone just starting, there are practical steps you can take today to start seeing better results.

Key Strategies to Increase Sales on Shopify

If you’re serious about increasing sales on Shopify, there are three core areas you need to focus on: improving the user experience, building trust through credibility, and streamlining your workflow with automation. Let’s break each of these down.

1. Improve User Experience

Shopping online is a visual and emotional experience. Think of it like walking into a brick-and-mortar store. If it’s disorganized or cluttered, you’re more likely to walk right out. The same rule applies to your Shopify store: make the first impression count.

It only takes 20 seconds for a potential customer to decide whether they want to explore your site further. How you present your brand and products during this short window matters—a lot.

Creating a Clean, Engaging Storefront

Your Shopify storefront should be visually appealing while also easy to navigate. This comes down to three main factors:

A Strong Hero Section: The hero section is the prime real estate of your Shopify page—it’s the first thing people see when landing on your site. Use this space wisely. Your focus should be on a striking headline that quickly communicates your brand’s value, paired with high-quality visuals that grab attention. Don’t overload this section with heavy text. Keep it clear, bold, and precise.
Clear Call-to-Action Buttons: Make it simple for visitors to take the next step. Whether it’s “Shop Now” or “Learn More,” your call-to-action buttons should stand out and tell users exactly what to do.
Navigation Simplicity: Overcomplicating your layout with too many links, images, or clutter can drive customers away. Streamline your store’s navigation menus so buyers can access products smoothly. Helping customers find what they need quickly will keep them on the site longer and less likely to bounce.

Using Shopify Themes to Streamline Design

There’s no need to build everything from scratch. Shopify’s Theme Store is a fantastic resource for high-quality, customizable themes that suit different types of businesses. Many of these themes are free with any Shopify plan, which means you can get a professionally designed layout without additional cost.

Pick a theme that aligns with your brand, and take advantage of Shopify’s built-in customization tools to add your own colors, fonts, and images. If you’re not sure where to start, check out a list of the best Shopify themes for the year — the right design leaves lasting impressions.

Product Carousels: Keep Shoppers Clicking

Want to keep people browsing longer? Install a “More Products Like This” carousel or display related products under each item. Not only does this encourage visitors to explore additional items, but it also showcases the range of products you offer. This browsing behavior translates to more clicks, more time spent on your site, and ultimately… more orders.

2. Incentivize Shoppers to Come Back

Even if someone leaves your store without purchasing, you haven’t necessarily lost them for good. In fact, you can still get them back. The best way to do this? Incentives.

First-Time Discounts & Offers

Offer a first-time purchase discount or free shipping in exchange for their email address. Once you have the customer’s contact information, you can engage them with follow-up emails and exclusive offers.

The Shopify Forms App makes adding forms to your site quick and easy. It allows you to create simple pop-ups or overlays offering the discount in exchange for their email address while ensuring all collected data remains secure. The more contacts you collect, the more potential customers you can lure back with irresistible offers.

This method not only boosts email sign-ups but also increases the likelihood of turning casual browsers into paying customers down the line.

Optimize Checkout for Conversions

If people reach the checkout page and don’t complete the purchase, you have a conversion problem. An optimized checkout process must be simple, fast, and secure. Here are some fixes:

Reduce Checkout Steps: Remove unnecessary fields and make the process as streamlined as possible. The fewer hoops your customers have to jump through, the more likely they’ll complete their purchase.
Payment Options: Offer a range of payment methods to accommodate all customers. Whether it’s PayPal, Apple Pay, or credit cards, multiple payment options remove friction at the crucial moment.
Trust Badges: Security is a big concern for online shoppers. Make sure your checkout page features trust badges (like SSL encryption symbols), so customers feel confident their payment details are safe.

3. Add Credibility Through Customer Reviews

Trust is a massive factor in online shopping. When customers land on your store, they want proof that the products you’re offering are legit. One of the easiest ways to build trust is by implementing customer reviews.

Why Reviews Matter in Shopify Sales

Product reviews are powerful because they act as social proof. Buyers want to know that others have had a positive experience and that the products live up to their expectations. Think about it: how many times have you been swayed by the reviews on a product listing? You’re not alone—most online shoppers check reviews before buying.

Finding the Right Shopify Review Plugin

There are plenty of review apps available in the Shopify App Store, so you can easily add this feature to your site. Focus on apps with high ratings and strong reviews. A lot of them offer free plans or free trials, making it easy to try different options and find one that fits your store’s needs.

Reviews do more than just reassure potential buyers. They also boost customer engagement, which leads to higher loyalty and brand credibility.

Incentivize and Promote Reviews

Motivating customers to leave reviews can be as simple as offering rewards. For instance:

Offer a small discount for leaving a review.
Run a contest or giveaway for the most helpful reviews.
Use follow-up emails (automated through Shopify apps) to remind customers to review recent purchases.

And don’t forget to share top reviews on your social media. This is a great way to engage with your audience, build trust, and increase brand visibility.

4. Automate Your Store Using Shopify Flow

As your store grows, so do your tasks. That’s where automation comes in. Shopify Flow is a powerful tool that allows you to automate many of your daily tasks, helping your business run more smoothly without needing to code.

What is Shopify Flow?

This app connects different tools and actions within your store using an easy-to-use, low-code editor. Shopify Flow enables seamless automation across your apps and tasks, so you spend less time on daily upkeep and more time growing your business.

What Can Shopify Flow Do?

Shopify Flow can manage everything from sending customized emails to handling your inventory automatically. Here are some practical examples of tasks it can help with:

Inventory Management: Hide out-of-stock products and automatically notify you when stock is low.
Fraud Detection: Detect potentially fraudulent orders, cancel them, and restock the items.
Triggered Emails: Automate your review requests and customer engagement by sending pre-set emails after specific triggers, like completing a purchase or abandoning a cart.

Keep in mind Shopify Flow is only available to Shopify Advanced and Shopify Plus users, but if you’re eligible, it’s a free and incredibly useful tool.

Conclusion: It’s Time to Start Getting More Sales

So now you know how to get more sales on Shopify. From fine-tuning your store’s design to automating your workflow, these strategies are all within your reach. Focus on the user experience for that great first impression, build trust with reviews, and use automation tools like Shopify Flow to streamline day-to-day operations.

Remember, building a successful Shopify store takes time and persistence. Each big-name brand out there once faced the same challenges you are today. By implementing what you’ve learned here, you’ll be set to drive more sales, build brand loyalty, and push your business to the next level. Keep hustling!